Buy Malaysian Goods campaign rebranded as Jom Malaysia

KUALA LUMPUR: Four decades after its introduction, the Buy Malaysian Goods campaign has been rebranded as Jom Beli Produk Malaysia (Jom Malaysia) to strengthen the branding of local products and services while fostering a spirit of economic patriotism among Malaysians.

Domestic trade and cost of living minister Armizan Mohd Ali said the transformation goes beyond a change in name or logo.

He said it encompasses a shift in the campaign’s objectives, strategies and core focus to encourage Malaysians to prioritise local products and stimulate the nation’s economic growth.

“We want Jom Beli Produk Malaysia to become a national movement rooted in the values and spirit of patriotism, particularly economic patriotism,” he told reporters after launching the Jom Malaysia x Pesta Kita Festival at Central Market here yesterday.

He said the initiative would adopt a whole-of-nation approach, involving collaboration among ministries, government agencies, industry players, traders and the public to comprehensively strengthen the use of locally made products.

The rebranding also broadens the campaign’s scope from focusing solely on goods to encompassing locally produced products and services, in line with the country’s evolving economy and the growing importance of the services sector.

Armizan said the campaign is aimed not only at local consumers but also at tourists and foreign visitors to help to promote Malaysian products in international markets.