American Girl Names Its 2027 ‘Girl Of The Year’ As Part Of Brand’s 40th Anniversary Celebration

Mattel’s American Girl doll brand is continuing to celebrate its 40th anniversary with an early look at its 2027 Girl of the Year in a new book.

Since 2001, American Girl has named a Girl of the Year and released a doll to represent the character. The purpose of the Girl of the Year line, according to Mattel, is to introduce girls to “a contemporary character whose experiences, passions, and challenges reflect the world around them – inspiring confidence, individuality, and imagination for a new generation.”

ForbesMattel’s First ‘KPop Demon Hunters’ Toys Arrive In Stores And OnlineBy Tim Lammers

As such, Mattel announced on Thursday that its American Girl 2027 Girl of the Year is Daisy Davenport, who is energetic, loves soccer and is about to experience her first summer away from home at sleepaway camp.

While the American Girl doll for Daisy will not be available until September, Mattel is releasing a companion book about the character, which goes on sale Thursday at the American Girl retail site.

Authored by Megan Wagner Lloyd, the new American Girl book is titled Daisy Davenport Saves the Day. In the book, per Mattel, Daisy’s plans for a fun summer at the Camp Gowonagin take an unexpected turn when her best friend, Callie — who was also set to attend the camp — can’t go because she is injured.

Apart from being homesick and being faced with the challenge of making new friendships, Daisy must step out of her comfort zone and must face her fear of the dark and new experiences, including canoeing and hiking at night alone.

ForbesJasmine From ‘Aladdin’ Joins American Girl’s Disney Princess LineBy Tim Lammers

What Cassie doesn’t realize is that being out of her comfort zone will help her learn such skills as perseverance, kindness and courage — which will ultimately give her more confidence — and help make her experience at Camp Gowonagin a memorable one.

Raquel Reyes Is The 2026 American Girl ‘Girl Of The Year’

The introduction of Daisy Davenport as the 2027 American Girl Girl of the Year marks the 25th release in the brand’s annual doll line. Previously, Raquel Reyes was named the 2026 Girl of the Year.

The previous characters named American Girl’s “Girl of the Year” are:

• 2001/2002 – Lindsey Bergman
• 2003/2004 – Kailey Hopkins
• 2005 – Marisol Luna
• 2006 – Jess McConnell
• 2007 – Nicki Fleming
• 2008 – Mia St. Claire
• 2009 – Chrissa Maxwell
• 2010 – Lanie Holland
• 2011 – Kanani Akina
• 2012 – McKenna Brooks

ForbesMattel Celebrating American Girl’s 40th Anniversary With New Dolls, BooksBy Tim Lammers

• 2013 – Saige Copeland
• 2014 – Isabelle Palmer
• 2015 – Grace Thomas
• 2016 – Lea Clark
• 2017 – Gabriela McBride
• 2018 – Luciana Vega
• 2019 – Blaire Wilson
• 2020 – Joss Kendrick
• 2021– Kira Bailey
• 2022 – Corinne Tan
• 2023 – Kavi Sharma
• 2024 – Lila Monetti
• 2025 – Summer McKinny
• 2026 – Raquel Reyes

Established in 1986, the American Girl doll brand has sold more than 36 million dolls and introduced more than 50 characters across its universe. In February, Mattel and Disney Consumer Products renewed a multi-year licensing agreement to produced more American Girl dolls and accessories featuring characters from the Disney Princess and Disney Frozen franchises.

Also, as part Netflix’s agreement with Mattel to make the toymaker the global master licensee for dolls and action figures based on the blockbuster animated movie musical KPop Demon Hunters, American Girl dolls are being produced of the HUNTR/X singing trio of Rumi, Mira and Zoey.

ForbesCompanies Give First Look At New ‘KPop Demon Hunters’ Dolls And ToysBy Tim Lammers